Marketing is a big Glacier, so many rivers emerge from there. And to learn and implement these river-like flowing marketing techniques, we first need to give them a name and description.
This is a list of all marketing techniques out there in the form of Dictionary. Just click on the letter given below from “A-Z” to go directly there. If you know any other marketing technique that is not listed here, please let me know.
PS: Bookmark this page for faster reference, this will help you always!
Affiliate Marketing is performance-based marketing, where you promote other company’s product and you will be rewarded a commission for every sale which becomes successful from your promotion.
B2B Marketing is the marketing where you are targeting another business. In other words, if your business’s customer is another business in itself, then you will have to use B2B Marketing in your promotion.
Content marketing is using the valuable content with the brainstormed marketing strategy in such a way that it attracts, informs and helps the targeted audience to capture their mind and builds authority, which leads to generating profitable sells by using various call-to-actions.
Cause Marketing is not direct Marketing. In this marketing, we respond or give solution for any social cause with some taste of our brand. This may not increase our sales directly but helps us to be in trending.
Digital Marketing is marketing or promoting any product or service or even the company brand via any digital or electronic means. ie. Any marketing which involves electronic or digital device is Digital Marketing, whether it is online or offline.
Guerrilla Marketing is a low-cost, high creativity marketing technique which does your product marketing in such a way that it doesn’t seem like marketing. With this technique, we can easily become the talk of the town, ie. people talk about your service or product with each other.
Inbound Marketing is that marketing in which we use those tactics which influence targeted people within their minds or hearts such that, the highly targeted customer gets attracted with our product or brand and he himself comes to us.
Influencer Marketing is that marketing technique, in which you reach out to an influencer (who has a big fan-following) to promote your product or your brand. This marketing is best if you have a budget to spend on it.
Opportunity Marketing is that marketing in which we make immediate marketing strategy based on outer market or other trending news, which directly affects our target audience.
Social Media Marketing
Social Media Marketing is simply marketing on social media channels. This is one of the most effective, cost-friendly marketing. Its ROI is also best in the category. Social Media Optimization is also a part of Social Media Marketing. For example, marketing on Facebook, Instagram, Twitter, LinkedIn etc.
Search Engine Marketing
Search Engine Marketing is marketing on search engines. Initially, it started by the promotion of websites on search engines by increasing visibility on SERPs. Nowadays, not only websites but other things are also promoted, for example, apps, store location etc.
Viral Marketing is that marketing, in which we use our existing sources like the application, social media etc (in this case) to promote our product. Our campaign has to be such an interesting that user would like to share it with his friends and social media.
A Blogger by passion and a Digital Marketer by profession.
Learning day-to-day marketing techniques and sharing with you is my hobby. In simple words, I’m an Engineering student!
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