A Buyer is a person who buys your products and services, and Persona is a design or template which contains as many details as can be included.
So combining both, Buyer Persona is a detailed template that contains every single detail of your customers. If we go in terms, we can build a personality of your customer using those details.
A buyer persona is created using real details collected from your buyers/customers and also information collected from market research.
Building a Buyer Persona is a very crucial term if we follow the best practices for Content Marketing.
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